In the rapidly evolving and ever-changing world of interior design, staying up-to-date with the latest trends is paramount. With the emergence of social media platforms such as Instagram, Pinterest, and Twitter, interior design enthusiasts and professionals worldwide now have a powerful tool to communicate, share ideas, and showcase their creativity. And hashtags have become an integral part of this virtual world. You may be surprised how useful they can be for growing your business, engaging your audience, promoting your projects, and so on if you use them correctly. But how many hashtags should you use in one post? What hashtags are trending now? Do you need to use the same ones for each post or change them? Should you use them in your signature or the comments? In this article, you’ll find answers to all of these questions and discover the top hashtags for interior design to use in 2024.
Best interior design hashtags 2024: what you should know
There is no need to complicate things when talking about hashtags. We have all encountered the “#” symbol and can easily associate it with the hashtag concept. But what is it really and what is it for? Interior design hashtags are a way of categorizing, organizing, and searching for interior design-related content on social media platforms such as Instagram. By using specific tags in their posts, interior designers and enthusiasts can make their content more accessible to people interested in the topic. Hashtags can be simple keywords or phrases preceded by the “#” symbol, such as #interiordesign, #homedecor, or #interiorinspiration. When users click on a particular hashtag or search for it, they see all the posts that have used that hashtag, allowing them to explore and find inspiration in the world of interior design. In this way, hashtags bring only your target audience to your page.
Hashtags have long been an integral part of any business developing its social media presence. And not just for businesses. By using hashtags in the right way, anyone can strengthen their presence and increase their visibility on a particular social media platform. For example, hashtags can help you reach a wider audience (and thus increase the number of likes, comments, shares, and saves) and find more relevant users. Instagram’s algorithms are designed in such a way that, based on hashtags, it categorizes your content and offers it to users who it believes will be interested in it.
Instagram hashtags can also add personality to your account. In addition to outreach and branding, using a fun or humorous hashtag can increase engagement and give you a quirky trend to share with your followers.
So, if your goal is to get more people (including potential customers) to see your content, choosing and using targeted hashtags in your posts and stories is your first step.
Do hashtags still work on Instagram in 2024?
Hashtags continue to be an effective way for individuals, businesses, organizations, and influencers to increase visibility, engage with their audience, and promote their content. Users can search for specific hashtags to find or follow conversations and trends related to a particular subject.
While working on this article, we thought about the question “Are hashtags still needed in 2024?”. To find out, we did some research, compared the answers, and here’s what we found out: Yes, hashtags are still relevant in 2024!
As mentioned above, hashtags are a type of keywords that use the # sign to tag your content. Thanks to the algorithms of Instagram and other social networks, they continue to be an effective way for individuals, businesses, organizations, and influencers to increase visibility, engage with their audience, and promote their content. Users can search for specific hashtags to find or follow conversations and trends related to a particular topic.
However, now you may notice that the number of hashtags in your Instagram feed has significantly decreased. What is the reason for this? The fact is that Instagram now prefers posts with fewer but more relevant hashtags. So, if you want to grow your Instagram audience, forget about using a bunch of hashtags and start using the ones that are most relevant to your content and target audience. This means that instead of using popular hashtags with millions of posts, you should focus on using niche hashtags with fewer posts but with a more engaged and interested audience.
When you use hashtags on Instagram, it’s important to choose and incorporate them strategically into your posts. While they may not be as important as your Instagram videos and images, they will definitely become a necessary and powerful tool to reach your target audience and promote your content.
Here are some basic rules for making hashtags work for you:
- Limit the number of hashtags. A study by Social Baker found that using 10+ hashtags can reduce engagement by 68.2%. According to Instagram’s latest guidelines, it’s best to use 3 to 5 hashtags (but it does allow you to add up to 30 hashtags to your posts).
- Use relevant keywords. Instagram prioritizes posts that are deemed relevant and valuable to users, so it’s important to use hashtags that are most relevant to your content and target audience. This means that instead of using popular hashtags with millions of posts, you should focus on using niche hashtags with fewer posts but a more engaged and interested audience. Irrelevant hashtags can seem spammy.
- Make your profile public. The advice is obvious, but worth reminding. Your posts should be public – if your profile is set up as private, any hashtags you use will not appear on search results pages and all your efforts will be in vain.
- Develop a hashtag strategy. For each post, use popular general hashtags, industry- or brand-specific hashtags, as well as location- and image-related hashtags to help more people find you. For instance, if you offer services in specific regions, include location-based hashtags like #NYCInteriorDesign or #LondonHomeDecor. This helps attract local clients and followers who are more likely to engage with your content.
- Experiment with the number of hashtags you use in each post and where you place them in the post. Add hashtags to comments in one post, to signatures in another; choose from a pile of your target hashtags and use different orders and combinations, replace, keep, discard some. You can even try adding a different number of hashtags each time, ranging from the recommended number to the limit. After all, everything works differently for each writer, so allow yourself to play around to see what works best for you and your business. As you test different options for your practice, you’ll get a clearer idea of what you should be repeating.
- Don’t just use hashtags; engage with posts that use the same hashtags. Comment on and like posts within your niche to increase your visibility and build relationships with other designers and potential clients.
- Regularly update your hashtag list to include the latest trends and design movements. For example, if a new color scheme or design style becomes popular, incorporate such hashtags relevant to your post.
- Develop a unique hashtag specific to your brand, like #Applet3Designs. Encourage your clients and followers to use this hashtag when they share photos of your work, which can help build your brand’s community and visibility.
- Use Instagram Insights or other social media analytics tools to track which hashtags are driving the most engagement. Tweak your strategy based on this data.
Using home design hashtags on different platforms
If you are considering the use of hashtags as your promotion strategy, it is important to understand that the rules for using hashtags may differ depending on the social media platform. As we mentioned above, Instagram is now the best way to promote your brand through hashtags. On this platform, you can use up to 30 hashtags per post, changing their number, sequence, and even location (on caption or comment).
Twitter – the birthplace of hashtags – has a limited number of characters per tweet, so it’s important to be concise when using hashtags on this platform. We recommend using one or two hashtags per tweet. Marketing analytics company TrackMaven has found that engagement drops if you use more than two hashtags.
Unlike Instagram and Twitter, which allow users to follow a hashtag by having it appear immediately in their feed, Facebook does not offer this feature. This is one of the main reasons why hashtags on Facebook are not very popular and are rarely used. However, using 1-2 hashtags for each post will be useful, as they will work the same way here as elsewhere: they help make posts searchable, increase brand awareness, and increase engagement.
Do I need to use hashtags on Pinterest? This question is quite reasonable given that Pinterest’s algorithm is primarily focused on keywords. Although in 2023, Pinterest no longer directly recommended the active use of hashtags and some studies show that you sometimes cannot even click on them, you can still find a selection of pins through the hashtag of your choice. In this case, you shouldn’t spam your pin with a lot of insanely popular but irrelevant hashtags but rather focus on using niche hashtags. Use a combination of broad and highly specialized hashtags, including your brand’s hashtag and the one that most closely matches your image.
Can you use the same interior design hashtags on all platforms? In theory, yes. In practice, you need to do some research (or read our article) to find out which categories of hashtags are the most popular and used among the audiences of different platforms. However, deciding to use a few of the same hashtags on different social platforms (for example, your branded hashtag) can be a great way to maximize your visibility and engagement.
For 10 years, Applet3D has been making clients’ dreams come true by combining unrivaled designs with innovative 3D visualization technologies. We use our knowledge and modern practices to make your design experience unforgettable. Turn your office, bedroom, or bathroom design project into a realistic 3D image or an exciting animation with Applet3D.
Explore Our ServiceTop Interior design hashtags to use in 2024
1. #InteriorDesign
The evergreen hashtag #InteriorDesign is a must-have in your social media posts. It has a wide reach and allows your content to be discovered by a larger audience interested in interior design. To stand out from the crowd, combine this hashtag with others that are relevant to the specific aspects or styles of your design, such as
- #ModernInteriorDesign
- #ModernMinimalism
- #ScandinavianInteriorDesign
- #MidCenturyModern
- #ScandiDesign.
2. #HomeDecor
The hashtag #HomeDecor is perfect for showcasing your design ideas and inspiring homeowners. Whether it’s a well-decorated living room, a cozy bedroom setup, or a stunning kitchen, this hashtag will help you connect with people looking for home decor inspiration. Use this hashtag alongside others related to specific areas of the home, such as
- #LivingRoomDecor
- #FurnitureDesign
- #KitchenDesign
- #ArtDecoInspiration
- #DreamKitchen
- #BathroomMakeover.
3. #DreamHome
The aspirational hashtag #DreamHome is ideal for showcasing your most impressive and luxurious interior designs. Use it to share your standout projects that make people dream about their own perfect homes. This hashtag is a great opportunity to target high-end clients and industry influencers who appreciate exquisite designs. Add some hashtags to highlight the specs of your design:
- #InstaHome
- #LuxuryInteriors
- #BohoStyle
- #VintageDecor
- #EclecticDecor
- #MinimalistSpaces.
4. #InteriorGoals
The hashtag #InteriorGoals is used to convey admiration for well-designed spaces. By incorporating this popular hashtag in your posts, you can generate engagement and draw attention to your work. Showcasing inspiring designs or unique features will attract attention with this hashtag. In addition, consider including niche-specific hashtags for more targeted exposure such as:
- #BathroomGoals
- #WorkspaceInspiration
- #EcoFriendlyDesign
- #SmartHome
- #ColorfulInteriors
- #TinyHomes
- #OutdoorLiving.
5. #BeforeAndAfter
The #BeforeAndAfter hashtag is powerful for showcasing the transformation potential of your design skills. By sharing side-by-side images of the space before and after your design intervention, you will captivate your audience and demonstrate your expertise. This hashtag is highly engaging, so utilize it alongside your design project posts for maximum impact and interaction.
6. #SustainableDesign
Sustainability is more important than ever. Whether you’re using eco-friendly materials, incorporating energy-efficient solutions, or upcycling furniture, #SustainableDesign will help you connect with eco-conscious audiences. Highlight your commitment to the environment and attract like-minded clients.
7. #BiophilicDesign
Biophilic design, which integrates natural elements into the home, remains a hot topic. This hashtag is ideal for posts that feature greenery, natural light, and organic materials. Use #BiophilicDesign to engage followers who seek a deeper connection with nature in their living spaces.
8. #SmartHome
The integration of technology in home design is more prevalent than ever. Use #SmartHome to highlight innovations like smart lighting, automated systems, and high-tech appliances. This hashtag will attract tech-savvy individuals looking to make their homes more efficient and cutting-edge.
9. #HomeOfficeDesign
With remote work becoming a permanent fixture for many, the demand for stylish and functional home offices continues to rise. Use #HomeOfficeDesign to share ideas for creating productive and aesthetically pleasing workspaces. This hashtag is ideal for reaching professionals who want to upgrade their home offices.
10. #JapandiStyle
Japandi, a blend of Japanese and Scandinavian design, is gaining popularity for its minimalist yet cozy aesthetic. Use #JapandiStyle to showcase interiors that combine simplicity, functionality, and natural elements. This hashtag appeals to those who love serene and balanced spaces.
Above, we told you which hashtags are best used for different purposes. Now, take a look at the list of interior design hashtags to use in 2024. Use them and don’t forget to experiment to get the best results!
Conclusion
Effective use of hashtags in your interior design posts on social media can significantly boost your online presence and attract the attention of potential clients and industry influencers. By incorporating the best hashtags for interior design in 2024 and creating your own branded, project- or location-specific tags, you can increase your visibility, inspire others, and showcase your design expertise. Don’t forget to keep track of your hashtag performance and adapt your strategy to achieve the best results. Happy hashtagging and may your designs reach new heights through social media!
